Moscow newest Audi City

international city to welcome one of Audi’s new virtual dealerships. The digital showroom concept began only four years ago when Audi City London first opened its doors. Since then, Beijing, Berlin and most recently Istanbul and Paris have also seen these state-of-the-art virtual showrooms open, heralding a whole new concept in dealer, customer interaction.

This new facility in Moscow is located in the heart of the Russian city near Red Square, inside the hugely popular Nikol’skaya Plaza shopping mall. The two-story Audi City boasts three floor-to-ceiling powerwalls that allow customers to configure their dream Audi, creating a full-size display of their car as they select and inspect every minute detail of the vehicle they would like to purchase. As well as the cutting-edge vehicle configuration facilities, Audi City Moscow also boasts an Audi Sport area which specialises in the brand’s famous high-performance vehicles.

Two Customer Private Lounges with separate multi-touch tables and a multimedia wall are available for personal consultations and Audi City Moscow also offers space to relax in the stylish atmosphere of its VIP Room.

The idea behind these Audi Cities is to bring the entire Audi range to customers in high density urban and city areas where space does not necessarily allow large, traditional, vehicle displays. Through the use of Audi’s leading edge technology, customers are able to view not only the entire range, but also the entire range of options. Literally building the Audi of their dreams, from wheels to engine solutions, upholstery and ever the colour of stitching.

The technology used in the Audi Cities is also available in more traditional dealerships around the world and is continually updated to allow the most immersive engagement with the Audi product.