Designer Juan Carlos Huerta Martinez explains the design elements of the all-new Audi SQ5 Sportback – creating a distinctive new model while remaining true to the original concept.
13 May, 2025
Designing a new generation of a revered model is not a task taken lightly by the design team at Audi. When the model in question is the Sportback version of the Audi Q5 – the brand’s most successful SUV model ever – the pressure is significant, but with the new Q5 and SQ5 Sportback, the mission has been successful.
As Audi designer Juan Carlos Huerta Martinez explains, the new model – the second generation of the Sportback in the Q5 ranks – had to be an evolution as opposed to a revolution. After all, the original Q5 Sportback is a beautiful vehicle that perfectly performs its function, so the new model had to remain sympathetic to its origins and build on that legacy.
So even at a glance it is obviously an Audi and the ‘family likeness’ to the existing SQ5 Sportback is likewise unmistakable – but the new model has its own distinctive look.
The results speak for themselves and will no doubt strike a chord with Australian customers when it arrives in Australia towards the end of 2025.
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