Unlocking the power of the country

The tyranny of distance that is part and parcel of rural life is just one of the unique challenges faced by young people from regional Australia looking to pursue higher education and career opportunities. For those residing outside the bustling city centres in more remote areas, that distance often turn the straightforward process of attending a tertiary institution into a protracted, expensive and in too many instances, an impossible situation. It is just this set of circumstances that was the catalyst for the Country Education Foundation of Australia (CEF) into being, and has seen it become the difference for many regional young people between pursuing tertiary education or missing out completely. With recently appointed CEO Wendy Mason at the helm, the Country Education Foundation continues its life-changing work providing regional youth with the support and opportunities they need to succeed and pursue their dreams of further education and careers that so  many of their ‘city cousins’ take for granted.

With a career deeply grounded in education, Wendy is an experienced leader in multi-disciplinary roles at a senior executive level. 

“Sometimes in your career you get roles that really are quite magical, and I really feel like that's the case with this role [of] CEO [for] the Country Education Foundation of Australia. My degree was a Bachelor of Education, [with] a Psychology major. And I have gone on to do other [work], it hasn't just been teaching but it was the [role] I started with, and those first years really helped to shape my career. Initially I taught a really lovely class of young year five students who were mostly the children of refugees. They were hungry to learn. They were motivated. They understood that good education really was their ticket for the future and that's what their families all believed as well. Early in my career I was exposed to the power of education. That was very powerful.”

As well as her extensive management and business operations experience, excellent networks, and a substantial track record in stakeholder relations across the government, business, and for-purpose sectors, Wendy believes in CEF’s intention – to enable local communities to support rural and regional youth to access further education, career, and personal development opportunities. 

“We provide mentorship, guidance and a network that these young people can rely on as they navigate their educational and career paths. We’re not just opening doors, we’re helping [students] walk through them and thrive,” she explains. 

Of course financial constraints are amongst the most pressing obstacles that many regional students face and each year, the CEF provides grants and scholarships to hundreds of students, helping to alleviate the financial burden of tertiary education. This support can cover everything from tuition fees to accommodation and textbooks, making a world of difference for students who might otherwise struggle to afford these essentials. 

CEF’s holistic approach also includes mentorship programs where students are paired with professionals who can offer guidance, advice, and support throughout their academic journey. These mentors often come from similar rural backgrounds and can provide invaluable insights and encouragement. A multifaceted support system, this process helps students to dream big while providing the tools and confidence to chase those dreams.

With community support at the heart of CEF's mission, the foundation works closely with local committees, volunteers and supporters to identify and support students who show promise and determination, which in turn creates a strong network that empowers young people. This grassroots approach ensures that the assistance provided is tailored to the specific needs and circumstances of each and every student.

Support from the community is further enhanced by opportunities from charitable partnerships such as the Audi Foundation, which helps to support key areas of operation and growth, as well as providing annual scholarships to STEM students that apply through the CEF grant selection process.

“This support provides students with the encouragement and resources they need to take advantage of opportunities that might otherwise be out of reach,” says Mason.

“Whether it's a scholarship, an internship, or a unique experience like the Audi driving experience, the community's backing can make all the difference in a student's journey.”

Programs like the Audi driving experience are designed to bridge these gaps and provide students with the experiences and connections they need to succeed. These opportunities not only enhance their skills and knowledge but also inspire them to aim higher and achieve their goals. 

The impact of CEF’s work is evident in the success stories of its alumni, these individual success stories collectively contributing to a larger narrative of achievement and community development. 

“When you support a young person’s education, you’re not just helping them, you’re investing in the future of their community,” Mason enthuses. 

“These young people go on to become leaders, innovators and change-makers who can drive positive change in their regions,” she says. 

As Wendy looks to the future, she envisions an even greater impact for CEF. 

“We’re constantly looking for new ways to support our students and expand our reach,” she says. 

“Our goal is to ensure that every young person in regional and rural Australia has the opportunity to pursue their dreams, no matter where they come from.”

The partnership with the Audi Foundation undoubtedly plays a crucial role in achieving this vision. With continued support from Audi and other partners, the Country Education Foundation of Australia is well-positioned to continue making a lasting difference in the lives of countless young Australians and their respective communities.