Audi Transformation Plan
Audi announces significant future investment plans.
5 December, 2018
Audi has announced plans for massive investment in new technology, plant and infrastructure in what is called the Audi Transformation Plan. The plan sees Audi looking ahead and investing heavily in the future and recognising the changing face of mobility. Initial investment in the areas of digitalisation and autonomous driving will total €14 billion, with an overall investment strategy over the next five years totalling around €40 billion.
“We are taking a very systematic approach to electric mobility and will be much more focused in future,” says Bram Schot, temporary Chairman of the Board of Management of AUDI AG.
“We are consistently prioritising our resources for future-oriented products and services that are highly attractive and relevant to the market.”
“With models such as the recently presented Audi e-tron GT concept, we want to electrify people again for Audi and at the same time be an agile and very efficient company.”
“We are taking a very systematic approach to electric mobility and will be much more focused in future”
Bram Schot - Chairman of the Board of Management of AUDI AG
Audi is also working with Porsche to develop the ‘premium architecture electrification (PPE)’ for large electric cars
The strategy follows the announcement that Audi will undertake a significant e-offensive which will see up to 20 electric models introduced by 2025. In addition, Audi is continuing with the digitalisation of its vehicles and plants, and is expanding its business model with new digital services such as ‘functions on demand’.
Audi is also working with Porsche to develop the ‘premium architecture electrification (PPE)’ for large electric cars, while the ‘modular electric drive kit (MEB)’ is being realised together with Volkswagen.
In order to finance its course for the future from its own resources, the company is systematically rolling out its successful Audi Transformation Plan. With this program, Audi will generate positive earnings effects of more than €1 billion in 2018, counteracting the financial impact of such significant expenditure. In addition to transferring resources to areas of the future, the Audi Transformation Plan is aimed at reducing complexity, systematically utilising synergies, and identifying and discontinuing activities that are no longer relevant to customers.
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