Innovation

A pioneer of automotive lighting technology, Audi continues to light the way.

The famous Audi motto celebrates 50 years.

Virtual reality plays an integral role in the production of the Audi e-tron GT.

Carbon-neutral production is underway for the all-new Audi e-tron GT.

The Nunam project is bringing new life and usefulness to old batteries.

More efficient and environmentally-friendly batteries are the next great challenge to renewable energy.

Recycling plastic presents its own set of unique challenges.

Rethinking the very future of product design – for the future’s sake.

Audi continues to work towards making all of its production sites carbon-neutral.

Managed correctly, forestry is not only sustainable but a genuine growth industry.