Celebrating the milestones

Busy year ahead for Audi Tradition.

Audi Tradition will some of the brand’s most celebrated models in 2018 to help celebrate a string of significant milestones.

23 February, 2018


With more than 20 events in the 2018 event season, car lovers will be able to experience the historical cars of Audi in a range of settings and events, as well as helping the brand to celebrate a number of significant anniversary dates. 

This year's program of events will kick off with the Techno Classica show in Essen (21 to 25 March), which is the world's biggest show for classic vehicles. More than 185,000 visitors are expected this year, where the brand will celebrate 50 years since returning to the upper executive segment with the release of the Audi 100. At the company's stand in hall 7, three special Audi 100 models will be exhibited. These will be flanked by two motorsports icons: the Auto Union Type D which won the Italian and British Grand Prix races 80 years ago, and the Audi 200 quattro which won the American TransAm series 30 years ago. 

"More than 185,000 visitors are expected this year, where the brand will celebrate 50 years since returning to the upper executive segment with the release of the Audi 100."

"At the Classic Days at Schloss Dyck, Audi will celebrate 150 years since the birth of founder, August Horch."

At the Classic Days at Schloss Dyck (3 to 5 August), Audi will celebrate 150 years since the birth of founder, August Horch, fittingly only presenting luxury models from the Horch brand of the 1920s and 1930s. This will also be the case at Sachsen Classic (23 to 25 August), where only Horch models will be at the starting line. Audi Tradition will also be waving the flag at August Horch Classic (22 July) in Zwickau and the Horch memorial event in his birthplace of Winningen (12 to 14 October). Donau Classic (21 to 23 June) and Heidelberg Historic (12 to 14 July) will also see Horch vehicles presented. 

Motorsports fans can start getting excited about four very special events: Audi Tradition will be taking part in the 25th Goodwood Festival of Speed in England with an Auto Union Silver Arrow from the 1930s. Then on July 19-21, the town of Daun in the Vulkaneifel region of Germany is the ultimate destination for true rally fans, where Audi Tradition will be presenting the Audi Sport quattro S1 ‘Pikes Peak’ model with which Walter Röhrl drove to victory in record time at the prestigious 1987 hill climb in the US state of Colorado.

Visitors of the Swiss Grand Prix in Bern (26 August) will see the Auto Union Type C racing car from 1936 being put through its paces. At Hamburg's Stadtpark-Revival event (8 and 9 September), Audi Tradition will be at the starting line in an Audi 200 quattro TransAm (1988).

A busy and exciting schedule, and the perfect year for car aficionados to plan a trip to Europe for a little sight seeing.

"Audi Tradition will be presenting the Audi Sport quattro S1 ‘Pikes Peak’ model with which Walter Röhrl drove to victory in record time at the prestigious 1987 hill climb."