Audi has a great traditional of producing show-stealing concept studies. Now meet a whole family of concept cars that will change the way we look at mobility in the future.
24 October, 2019
Not one but four concept vehicles – each one designed and engineered to perform a particular purpose in the future, as part of one vision of mobility for tomorrow.
The Audi AI:TRAIL quattro is the final member of a family that Audi began premiering two years ago – the fourth entrant in the series of concept cars with electric drive systems.
The first of these, the Audi AI:CON was first seen at the 2017 Frankfurt International Motor Show – a luxury vehicle very much intended for highly automated long-distance driving.
From there, Audi took the covers off a racing car of the future, the Audi PB18 e-tron, named for the show at Pebble Beach where is first unveiled. This emissions-free monoposto was designed specifically for the race tracks of tomorrow, and has since been renamed the AI:RACE in line with its AI siblings.
The third in the series, the Audi AI:ME—introduced at the 2019 Auto Shanghai show – is an autonomous city car aimed at megacities all over the world. It allows its passengers to stop worrying about the stop-and-go traffic that is inevitable in urban areas, offering them perfect connectivity and a comprehensive range of infotainment services, helping them to spend their time in the vehicle as usefully and in as relaxed an atmosphere as possible.
Now, with the AI:TRAIL, Audi is now opening up the potential applications for its visionary vehicles to include off-road terrain. This car is equipped with four electric motors, systems for assisted and automated driving and – as you would expect from Audi – quattro permanent all-wheel drive.
The AI:CON, AI:ME, AI:RACE and AI:TRAIL are united by more than just the concept of sustainable drive systems and a body line that will run far into the future. They also embody an entirely new mobility concept for the brand with the four rings. Unlike the cars of the present, these vehicles have been designed Essen tally as specialists in their respective fields. No compromises and no need to fulfil multiple roles, as customers will be able to order any of these specialist Audi models from an Audi on demand vehicle pool to suit their personal preferences and requirements and to lease them for a limited period.
But they will not have to miss out on the high level of customisation that is a given in the luxury segment now because it will be possible for all the user’s available data and preferences to be taken into account in the process of configuring and equipping the vehicle for lease. Customers who book a vehicle will then not only get their desired vehicle but also can have it configured to suit their personal preferences as far as possible. That will include the colour, interiors, and technical options that can be pre-configured online with the app or via the driver details stored in the myAudi system. Even drivers’ preferred interior temperature, the perfect ergonomic seat adjustment, and their personal music library will already be activated when they get into the car.
This offer is accessible and easy to use via a simple app that connects the vehicle order, personal preferences of the user, and numerous options that can be used while on the road.
It’s the next step in Audi on demand featuring a fleet of highly specialised vehicles to suit whatever situation and occasion you might have in mind. Feeling like taking to the track for some spirited high-performance driving? No problem, the AI:RACE is the one for you this weekend. But next weekend, a trip to the country would be best served by the AI:TRAIL.
The ultimate garage – with the right vehicle for every occasion.
Want to ensure you always receive the latest news and features from Audi? Subscribe now to the Audi Magazine newsletter.