Cultural Partnership

Audi has announced that it will remain the main sponsor of Salzburg Festival, extending its sponsorship agreement until 2022. The prestige carmaker first joined forces with the famed festival in 1995, the two bodies forming a strong coalition ever since, with the annual guest appearance of the Salzburg Festival in Ingolstadt a highlight of the partnership. 

The Audi Summer Concerts present top-class artists, with Catalan viol player Jordi Savall (pictured below) a major drawcard this year. 

Creativity and a competitive edge are what drives both the Salzburg Festival and Audi, with this partnership having existed for almost 25 years. But Audi has been promoting and supporting cultural activities for five and a half decades. 

Wendelin Göbel, Board Member for Human Resources and Organisation: “Long-term involvement in cultural activities is important to Audi. We will be celebrating the 25th anniversary of our partnership with the Salzburg Festival in 2020. We are proud to continue carrying this top-quality cultural treasure into the world in the future.” 

Internationality is an important element of the long-standing partnership: Last year, for example, the four rings and the Salzburg Festival presented the program for this year’s festival summer in China. “Thanks to Audi’s support, the audience that comes to the Salzburg Festival is becoming more international. 2017 was already a record year, with more than 261,000 visitors from 79 different countries,” said Helga Rabl-Stadler, President of the Salzburg Festival. 

The annual guest appearance of the Salzburg Festival in Ingolstadt is another central element of the partnership.

“The guest performance in Ingolstadt stands testament to the close and fruitful co-operation between the Salzburg Festival and Audi. Audi’s support enables us to offer our audience exciting productions performed by top-class artists,” said Rabl-Stadler. The partners intend to expand their joint projects in the future.