On demand a reality

Just on a year ago, Audi launched a pilot program in Hong Kong to test its new premium mobility service – Audi on demand. Now, that pilot phase to a select group has been completed with outstanding results and the next phase – that of opening the program to the public – is underway.

The service now offers even more flexible booking options to allow customers make use of cars equipped with exclusive features – ranging from compact cars to SUV, as well as high- performance models from Audi Sport.

China is among the world’s leading markets for the urban mobility services provided by Audi and as such, these two new outlets in Hong Kong – Audi Tsim Sha Tsui and Audi Admiralty showrooms in Kowloon and on Hong Kong Island – are perfectly placed to become the first in a roll out operation. 

“With Audi on demand we are meeting our customers’ new needs and responding to the extreme scarcity of parking spaces in Hong Kong,” said Lothar Korn, Managing Director of Audi Hong Kong. “Beginning immediately, customers in Hong Kong can enjoy using the Audi model of their choice, with great flexibility and at the push of a button. Whenever they desire, and regardless of the destination they have in mind.”

They can use their smartphones to book the model they want or reserve it in advance for time periods lasting from one hour to a month. An Audi on demand agent hands over the chosen car and explains its features and functions. Customers pay online via credit card. The service is billed on an hourly basis at an all-inclusive rate. This includes unlimited driving mileage, full insurance coverage, fuel and 24-hour customer service.

In addition to its presence in Hong Kong, Audi on demand also became available in Beijing in September this year, while the service is also available in San Francisco and at Munich Airport.