Today is your day
‘Making it happen’ is the drive behind a new campaign from Audi Australia.
11 October, 2016
Only a matter of weeks ago, Audi and its creative agency, 303 MullenLowe, unveiled the first part in an exciting new brand campaign with the brand’s proud heritage at it core. Now, a another campaign draws on the universal feeling of unrequited longing and desire to highlight the brand’s 2.0% comparable rate finance offer and the message that ‘Today is your day’ to achieve that goal.
The message is simple and yet powerful – the main character in the campaign captivated each time he sees his ‘dream’ Audi, with the underlying message that it is not an unattainable dream but something that can be made a reality.
Audi Australia Managing Director, Andrew Doyle, says the campaign highlights the human message which is at the very heart of purchasing a premium vehicle:
“This campaign represents an evolution for Audi Australia as its sales message is driven by a human insight, while our 2.0% per annum comparison rate is the catalyst that will help people realise today is their day for owning the Audi they’ve been longing for.”
The ‘Today is your day’ campaign showcases a number of Audi models including the Audi A4 Sedan and Avant, Audi A5, Audi TT and Audi A1 Sportback, with productions targeting TV, print, online and point of sale.
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