Vale Ferdinand Piëch
One of the automotive industry’s greats, Prof. Dr Ferdinand Piëch passes.
Audi is grieving the loss of Prof. Dr. Ferdinand Piëch, the man credited with overseeing some of the brand’s great innovations and its transformation to a premium brand.
28 August, 2019
One of the greats of the automotive world, Professor, Dr, Ferdinand Piëch has passed away at the age of 82. The grandson of Ferdinand Porsche, the engineer had a distinguished career in the automotive and is credited with turning Audi into a premium automotive powerhouse and presiding over some of the brand’s most famous innovations to date.
Flags at Audi plants all over the world are set to half-mast as a mark of respect for the man who was a member of the brand with the Four Rings for more than 20 years, including Chairman of the Board of Management for almost five years from 1988 to the end of 1992.
Speaking of his passing, Chairman of the Board of Management of AUDI AG, Bram Schot, called Piëch ‘an engine of innovation’ who ‘uniquely united genius with passion and perseverance’.
“He developed Audi into a premium brand and created a technological lead with groundbreaking developments. These include the five-cylinder spark ignition engine, quattro permanent four-wheel drive, the procon-ten safety system, the fully galvanised all-steel body and lightweight aluminium construction with the Audi Space Frame, which celebrated its premiere at the 1993 IAA in a study of the Audi A8. We will keep alive the memory of Ferdinand Piëch,” Mr Schot said.
Flags at Audi plants all over the world are set to half-mast as a mark of respect for the man who worked so tirelessly to see the brand develop and grow
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