Audi and Ferdi Alici of Studio Ouchhh collaborate on a living, digital artwork that forms part of the brand’s presence at Online Marketing Rockstars (OMR) in Hamburg.

17 May, 2022

It’s called ‘The Art of Progress’ and it forms part of Audi’s brand experience at this year’s Online Marketing Rockstars exhibition (OMR) in Hamburg. Running over the next two days (May 17 - 18), the event is part exhibition, part expo and brings together businesses, experts, innovators and those immersed in the digital space to share ideas and insights. 

One of the world’s largest digital marketing and technology events, the OMR was founded in 2011 and brings together leading professionals and businesses operating in the digital space each year to share their insights with other industry and interested parties from all over the world.

Sharing their experiences, tips and strategies that they have used to solve the many challenges facing them in their digital business, these experts will engage with festival goers through talks and discussion panels during the event which has a celebratory feel.

After two years off due to the global pandemic, the OMR makes its return in 2022 with more than 500 exhibitors and 700 speakers confirmed and an expected audience of over 70,000 people across the two days.

Speakers include CEOs, content creators, podcasters, writers and filmmakers, with Quentin Tarantino and Ashton Kutcher numbering amongst this year’s guests. Porsche CEO, Oliver Blume will also be a speaker as will CEO of Holoride, Nils Wollny – Audi’s onboard entertainment affiliate.

As a partner of the event, Audi will have a significant presence at this year’s festival and as part of the brand’s exhibition this year, New Media Artist Ferdi Alici from Studio Ouchhh will use the motion data of all visitors to create an AI-based animation artwork. It will pulsate, move, grow, and change, almost like a living being – allowing data and technology to become an aesthetic experience that connects people.