Under wraps

From a young age, Andrés Reisinger started exploring digital software and creating his own spaces. His fascination with digital art is about the limitless and boundless potential of technology. Technology itself can be an experience says the Argentinian who has been associated with Audi for some time now, weaving the brand’s vehicles and indeed technology into his own artwork. Ahead of the all-new Audi Q6 e-tron which will make its international debut next week, he realised an idea to showcase it even before its world premiere. All in his very own style.
His approach, he says, is to create a journey with the viewer who can actually join throughout the process.
“The main inspiration for creating these digital artworks was what speaks the most to me – when I think about Audi I immediately think of the exploration of new technologies and design excellence,” says Reisinger.

“This is part of Audi’s DNA. I’ve been very close to Audi for the last two years, I’ve been in the design centre and I’ve seen the technology that they’re using, and the way they approach the changes in technology is quite impressive.” 

On the increasing use of AI and its role in art and design now and into the future, Reisinger is optimistic and already embracing the technology.
“I think AI is a great tool and it has improved very much. I have been using it a lot in this project as well. With AI, the creative process is similar to having a partner with whom you can discuss and exchange ideas, thereby broadening your perspective on various topics. At the same time, the things you think of and the things AI gives you are a little bit disconnected and random. And I believe that randomness can create creativity.”

But despite the benefits of the emerging technology, he still sees the human touch as being the most important.
“I think there’s a way of seeing the world that is very personal, it’s very me, and it’s like doing a cut-out from the whole world.”

As an artist, Reisinger is captivated by cars, both from an aesthetic and technological point of view.

“I believe that cars area magnificent medium to create beauty. They are more than just aesthetically pleasing. The experience that cars create, not only the physical, but also the mental and conscious ones, can change a lot. Beyond its aesthetic appeal, a good design embraces inspiration, imagination, and it creates a profound and meaningful experience,” he says.
“It’s about creating a connection through the materials that are used, the sounds they [cars] make, and how they react to touch. The subtle details are crucial. I believe these details create an amazing connection to our roots, making us feel less artificial and more at home. I believe data and technology is nature being expressed through other means, and the power of design and art is that it can and will shape the future.”
“I see a major change in society and culture through advances in mobility. We will see smart, intelligent cars that are connected to the entire city structure. E-mobility is a necessary step forward and embodies progress. Besides, there are also enjoyable factors driving an electric car. You feel this direct connection with the engine that gives you immediate power and reaction, almost like an extension of your own body. There’s something very special about driving an electric Audi.”