Fashion sense

Audi Australia has joined forces with the country’s largest consumer fashion event, the PayPal Melbourne Fashion Festival, with the new Q4 Sportback e-tron making a special appearance at the star-studded event. Taking place at the iconic Melbourne Royal Exhibition Building from March 4th to 9th, the Melbourne Fashion Festival will fittingly see the Q4 Sportback e-tron make its first public appearance in Victoria ahead of the vehicle’s eagerly anticipated Australian launch later this year, occupying pride of place in the Fashion Forecourt, an area on Museum Plaza that greets all visitors to this year’s fashion event.

“We are thrilled to be partnering with PayPal Melbourne Fashion Festival in 2024, and so excited to be previewing the eagerly awaited, all-electric Audi Q4 e-tron," Nicholas Lim, Audi Australia Customer Marketing Manager said of the partnership. 

"This model is the newest entry into our electric range and combines everyday practicality with uncompromising luxury and performance. We cannot wait to show it off at an event that is so similarly focused on excellence in design, innovation, and progress as we are." 

The Melbourne Fashion Festival is an all-encompassing celebration of fashion and of Melbourne’s unique fashion dynamic in particular. In addition to an exciting program of premium and independent runway shows and unique collaborations, the festival will include workshops, exhibitions and performances across the week, offering rare insights in to all aspects of Melbourne’s thriving fashion scene.

This year’s festival comprises over 100 individual events, showcasing the work of celebrated designers and emerging talents alike, with discussion panels, screenings and specialised workshops exploring different areas and perspectives of this vibrant industry.

The PayPal Melbourne Fashion Festival also brings together some of the most celebrated and influential figures in fashion, from celebrated designers and creative talents to industry leaders, as well as exploring the important themes and initiatives that drive and influence fashion and the industry in general.

From the Thread Lightly Runway X Deloitte celebrating sustainability and minimising negative impacts, to luxury fashion, street style and urban influences and celebrating First Nations talent, the Melbourne Fashion Festival brings together the many facets of the industry for this week-long event.

The festival provides the perfect backdrop for the new Audi Q4 Sportback e-tron which represents the brand’s first entry-level model in the all-electric market. Audi’s focus on design and innovation have long been pillars of the brand, while the on-going transition to electric-mobility and a focus on environment and sustainability and perfectly aligned with many of the themes being explored at this year’s PayPal Melbourne Fashion Festival.

In addition to the Q4 Sportback e-tron installation, the Audi coffee bar operating for the duration of the festival represents the perfect place for visitors to relax and discuss all things fashion and cars with Audi ambassadors during the week.

For more information on this year’s PayPal Melbourne Fashion Festival, click here for the full program of events.