Finishing on a high
Record result globally despite the challenges of 2020.
Although 2020 presented more than its fair share of obstacles and challenges to industry around the globe, Audi managed to finish the year with the strongest quarter in the company’s history.
15 January, 2021
It was a year quite unlike any other, with the entire world forced to deal with unprecedented challenges both personally and professionally. Lock downs and restrictions across the globe impacted all industries, forcing production in many instances to cease altogether or at least be seriously curtailed in an effort to stop the spread of COVID-19.
Yet despite having to halt production across its facilities at times and heavily reorganise to ensure the health and safety of employees, AUDI AG finished the year recording the best quarter in the company’s history for cars delivered.
For the first time ever, the brand delivered more than half a million vehicles in a three month period, with 505,583 Audis going to new homes between October and December.
“Thanks to an extremely strong performance internationally by our team, around the middle of last year we emerged from the first wave of corona. Following a strong third quarter, this made a major contribution to the successful final push in 2020,” says Hildegard Wortmann, Board Member for Sales and Marketing at AUDI AG. “The global situation continues to be challenging at present. Nevertheless, for 2021 we have set ourselves ambitious targets, aim to achieve continued growth, and view the future with optimism.”
On the global stage and here at home, models such as the Q3 continued to perform strongly, posting an 18.1 percent increase in sales over 2019, and of course the Audi high-performance RS models which are so popular in Australia, reached a new milestone in 2020 with 29,300 cars delivered worldwide – an increase of more than 16 percent over the previous year.
AUDI AG finished the year recording the best quarter in the company’s history for cars delivered
The Audi Q3 ,models dominated their category in Australia in 2020
Audi also cemented its position as the largest maker of electric vehicles amongst the German premium brands in 2020, with the Audi e-tron and e-tron Sportback – which debuted in Australia last year – recording a 79.5 percent increase in demand globally.
In Australia, the brand finished the year up on the previous year, due in part to the exciting range of new models that were unveiled Down Under throughout the year. In December, Audi models from throughout the brand’s range performed strongly within their respective segments, with the Audi A1 and A3 in the top two of the over $25,000 and small vehicle over $40,000 respectively. The Audi A6 was third best performer in the large luxury car over $70,000 for the year, while the Audi Q7 achieved the same result in the Large SUV over $70,000 category in December.
The Audi Q3 models continued their strong performance for the year, wrapping up December and indeed the year overall as the clear winner in the compact SUV category for vehicles over $40,000.
Although the spectre of COVID-19 continues to impact life around the world and here in Australia, there is light at the end of the tunnel and with Audi Australia completely updating its RS range in 2020 and introducing a range of other new models including the e-tron, 2021 promises to see that growth trend continue.
Audi Australia’s introduction of exciting new models in 2021, will kick off in a matter of weeks with the national press launch of the new Audi Q5 to take place in February.
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