Spreading the message

Originally started in Germany, the Greenwich Festival has celebrated its first successful foray outside of the German capital with Greentech Festival London. As a founding partner of the event, Audi was integral to the London chapter of Greentech, which took place on November 4th and 5th, with Managing Director of Audi UK, Andrew Doyle (former MD of Audi Australia) one of the speakers at the event.

The London Festival was held in addition to the Greentech festival in Berlin, which was held in July with an increased online presence to help b[negate the effects of COVID and the subsequent restrictions.

Once again, Greenwich provided the platform for those working to achieve positive environmental change to share their thoughts and ideas, with expert speakers, discussion panels, exhibitions and awards to recognise organisations already making advancements, making up the two day event.

In London, the program primarily centred around issues related to green finance, the energy sector, and the transformation into a social and sustainable society, with Audi represented heavily represented, showcasing its sustainable technology as well as sharing its plans for the future of e-mobility.

In his opening speech, Mr Doyle emphasised the holistic and relentless approach taken by the Audi brand to meet its ambitious environmental goals. 

“We are using our pioneering spirit and expertise to reinvent Audi as a leader in sustainable mobility,” Mr Doyle said. 

Indeed the brand is in not only in the process of transforming its model range but has set itself ambitious sustainability targets that include the attainment of a 30 percent reduction in vehicle-specific CO2 emissions throughout the product lifecycle by 2025, and full company-wide carbon neutrality on balance by no later than 2050. 

In addition to a number of speakers from the brand, Audi was also heavily involved in the London festival both as an exhibitor and was instrumental in panel discussions on e-mobility, charging technology and sustainability – all areas the brand is very familiar with.

Founded in 2018 by former F1 champion, Nico Rosberg, Sven Kruger and Marco Voigt, the Greenwich Festival has gone on to become one of the most successful platforms for those seeking to effect positive environmental change and the sharing of ideas between like-minded businesses and individuals. Its emphasis on green technologies and finding sustainable ways to safeguard the planet, as well as promoting those individuals and business playing their part in sustainability struck a chord with the Audi brand from the outset.

As a Founding Partner of the Greenwich Festival, Audi has pledged its support to continue contributing to the global acceptance and relevance of the festival and to play an active role in reshaping future mobility. In 2022, the Greenwich Festival will continue its ‘global expansion’ when it visits New York.