A new activation at Munich Airport heralds the arrival of the Audi e-tron.
Audi’s innovative ‘meteor’ activation at Munich Airport sets the scene for the German launch of the Audi e-tron.
25 January, 2019
Audi unveiled a very special showcase for the e-tron ahead of its official launch on the German market, with a massive interactive installation at Munich Airport. Covering 630 square metres, the ‘meteor-themed’ installation takes up the bulk of the vast undercover area between Terminal 1 and Terminal 2 at the airport, right next to the Audi forum.
Until mid-March, visitors and passengers can experience the new model for themselves in this unique environment, taking in the new technology, the vehicle’s service ecosystem and other exciting future projects from Audi.
“We are starting a new chapter for our brand with the Audi e-tron. The focus – aside from the new car – will for the first time be on new digital services and on charging,” said Horst Hanschur, Head of Sales Strategy and Business Development at AUDI AG.
“Our meteorite therefore also offers a completely new approach to experiencing the ecosystem and technologies surrounding our first all-electric, high-volume model. But our approach goes even further: This year we will be working together with Munich Airport to develop a complete infrastructure for electric charging.”
From technical issues like charging or recuperation to the driving experience in an Audi e-tron – the meteorite offers a comprehensive overview of electric mobility and how the company envisions the electric future. Kids have fun on their own expedition through the meteorite while discovering the electric world of Audi with a small, animated robot called ADUI.
The Munich activation represents a completely new approach to experiencing the ecosystem and technologies surrounding Audi's first all-electric, high-volume model
Audi also makes it possible for prospective buyers to take a short test drive in the e-tron from the meteorite in the MAC Forum without prior registration. A free one-hour driving experience can be booked through your Audi partner in advance.
The meteorite will also be used during central launch training for the Audi e-tron for the worldwide sales teams with more than 9500 dealership employees from all over the world learning about the technology and the entire Audi e-tron ecosystem in detail.
Another part of the e-tron experience at Munich Airport is an escape room within the directly adjacent myAudi Sphere. Visitors can learn about the technology of the new electric Audi here while playing through multiple scenarios. When all of the puzzles have been solved, the reward is a test drive.
Audi is also building one of the world’s largest charging station systems at the Munich Airport in 2019, with more than 70 AC charging points (22kW) and six DC charging points (150 kW) to be created at the airport precinct.
Audi is also building one of the world’s largest charging station systems at the Munich Airport in 2019
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