No one knows a new model like the people responsible for designing it – join Audi designers Jakob Hirzel and Stefan Vollmer, as they take a detailed look at the all-new Audi A3 Sedan.

23 April, 2020

One of the keys of powerful design is simplicity. No need for superfluous lines or details that serve no purpose – elegance is born of clean lines and a seamless marriage of form and function. The true experts make it look so easy, but the apparently simple is extraordinarily difficult to achieve and requires a truly masterful hand to carry it off.

In the case of the all-new Audi A3 Sedan, the arresting design builds on the stunning original, but brings with it a new edginess that is at once sympathetic and bold in its execution.

Audi designers, Jakob Hirzel (exterior) and Stefan Vollmer (interior) drill down on the intricate details that go together to produce this striking new model. The subtleties in the design that go together to produce the whole. Every angle, even execution and every line that was so carefully considered and refined again and again to produce a finished product that is a triumph of design.