Design accolades for Q2

Due to officially arrive in Australia in just over a week, the eagerly-awaited Audi Q2 has received another award for its distinctive design language, this time winning the Gold Medal in the German Design Award competition.

Presented by the German Design Council, the award is considered one of the most prestigious competitions in the design industry, recognising excellence in design that breaks new ground. This year, in awarding the Q2 the ‘Excellent Production Design – Transportation’ – the highest award possible in the competition – the international panel of judges were impressed by the strikingly individualism of the Q2’s design, describing it as 'an automobile with balanced proportions, which offers plenty of space for its class'.
“The Audi Q2 surprises with a design that is fully independent and not just a scaled-down version of its big brother,” the jury said in their decision. 

“This elegant car has the potential to be a trendsetter,” the jury’s summary went on to say. 

The Q2 had previously been awarded top honours in the Automotive Brand Contest, being recognised as the ‘Best of the Best’ in the Exterior Premium Brand category.

Certainly, the Q2 boasts a fresh new face that is distinctly its own, while obviously paying homage to the Audi design language. The Singleframe grille, so much a part of the Audi design ethos remains, yet sits higher and with a new octagonal treatment. On its flanks the Q2 plays with polygon forms while below the windows, the sharply drawn shoulder line divides into two contours, one above the other. 

New, distinctive surface treatment provides a strong visual impression, the concave shape of the flanks emphasises the wheels and with them the quattro character of the Audi Q2. The interior likewise takes up the taut and angular form language of the exterior, with myriad colour and appointment options allowing owners to tailor the Q2 to suit their needs and respective lifestyles.
“A stringent brand design with strong, independent products – that is the goal of our new design strategy,” said Audi Head of Design Marc Lichte. “I am therefore enormously pleased to receive not only the extraordinary customer response but also acknowledgment from an independent jury of experts.”

The all-new Audi Q2 will be officially introduced to the Australian market from next week.